As you might have learned, in fantasy free analysis, I treat institutions and people according to how they function and pay no mind to how they are defined.  While in the global mindset, Google is deemed to be a search engine. Countless other deemed “search engines”, populate the internet as well. Each copies the Google model as best as possible while providing a bit of uniqueness to make it seem different. Yes, Google defined itself as a search engine, but then over time morphed itself into something else. Continue reading →

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